Best AI for Affiliates: Pay-Per-Call & Lead Gen Edition

Whether you're driving inbound calls for debt settlement, Medicare, travel, or home services, AI can be your unfair advantage.

In the fast-moving world of pay-per-call and lead gen, success depends on speed, precision, and the ability to test fast and scale what works. The right AI tools help you build funnels, qualify leads, and optimize your spend without needing a full team behind you.

Here’s a hand-picked list of the best AI tools for affiliates in this space, with real offer links to test them on.

1. Ad Creatives That Drive Calls

Pay Per Call and Meta ads need constant testing. AI shortens the gap between concept and conversion.

Flow AI from Google – The newest AI video generator from Google, Flow lets you produce video ads with cinematic quality from a simple text brief. Excellent for storytelling ads in regulated verticals.

Pro tip: If you want to create a video ad with several scenes, generate them one by one separately and then put them together in some simple video editor. Just like we did for this example.

In Flow AI you can generate videos from a text prompt or a text prompt and an image.

AdCreative.ai – Quickly generate ad images, headlines, and CTAs designed to convert on Facebook and Google Ads. Adcreative also gains actionable insights to optimize your campaigns, analyzes competitors' performance and scores your creatives before media spend.

Copy.ai – This AI tool is mainly used for content creation. It can seem a bit bulky at first sight and it’s gonna take some time to sort everything out - but it’s quite powerful. Comparitng to ChatGPT, Copy.ai has a more organized interface and plenty of built-in features (like prompt library and workflows - ready-made campaigns for a certain task), and it’s gonna cost you 36$/month.

Arcads – Interactive video ad builder that uses AI to create UGC videos basing on a script - and ads a voiceover to them on 35 different languages. No trial version and - ouch! - 110$/month, but they are indeed realistic - see our own example.

Creatify.ai – Makes TikTok-style video ads in minutes. This can also be used to create UGC-style videos and product videos and images with various scenery. Be careful when making avatar videos since sometimes he voices don’t really match the people (unappropriate accents or tone of voice too high/low). The price for the Pro version is 99$/month - you get access to the whole library of pro avatars - slightly lower that at Arcads.

ElevenLabs – Generate human-like voiceovers on multiple languages for your ads. Perfect for multilingual or regional targeting.

2. Landing Pages

For pay-per-call and lead gen, the pre-lander is your deal-breaker. AI can build or rewrite yours on the fly.

Lander AI by Marketcall – A landing page generator we built for affiliates. Choose vertical, fill in your details, and get a ready-to-run page optimized for conversions. Try it here

Unbounce Smart Traffic – AI routes visitors to the best-performing version of your landing page.

Durable – Launch a full local service website in 30 seconds.

Instapage + ChatGPT – Combine landing page builder with GPT-powered copy to quickly test new CTAs, pain points, or offers without developer help.

3. Lead Qualification

Not every click is ready to convert. AI helps filter leads and direct them where they’ll convert best.

ManyChat with GPT-4 Plugin – Set up intelligent chatbots on FB or IG to qualify users before showing the call button.

Tidio AI – Add live chat with AI assistant to your landing pages. Guide users with FAQs or trigger “Call Now” buttons based on behavior.

Conversica – AI sales agents that follow up with CPL leads and nudge them toward a call or appointment.

4. Automation & Optimization

What if underperforming traffic got paused automatically? Or top campaigns scaled instantly?

Vapiai – Voice agent that answers incoming calls, qualifies the caller using AI, and routes them to the right offer or buyer. Helps reduce wasted calls and increase call quality.

Retell.ai – AI call assistant that answers, engages, and qualifies leads in real time before passing them to your call center. Supports multiple verticals and languages.

5. SEO & Organic Lead Gen

Running a review site about “best Medicare plans” or “top local plumbers”? Let AI speed it up.

NeuronWriter – Write SEO blog posts for call-based offers.

Surfer SEO – Nail topical authority or long-tail queries like “affordable cremation plans.”

Xagio – Quickly rank lead gen microsites for local services like water damage, HVAC, or roofing.

6. Creative Research & Compliance-Friendly Angles

The right hook matters—especially in sensitive niches like Medicare or legal. AI helps you stay compliant and persuasive.

ChatGPT + AdSpy – Reverse-engineer creatives that drive calls - can be used for various verticals.

KeywordInsights.ai – Target “ready to call” terms like “talk to a lawyer now” or “speak to Medicare agent.”

Tome.app – Make pitch decks or explainers for your paid search strategies or affiliate clients.

Final Thoughts

For affiliates working in pay-per-call or lead gen, AI isn’t just helpful—it’s how you scale sustainably.
Use it to:

• Test creative faster
• Qualify leads smarter
• Route traffic better
• Stay compliant and competitive

Want to apply these tools right away? Grab one of our top-performing inbound offers and start optimizing today.

Got questions or want to learn more? Join our Telegram community, reach out to your Marketcall personal manager, or drop us a line at alex@marketcall.com or konarev@marketcall.com. We're always here to support your success.