CPL for Debt Settlement: The Game-Changer You’ve Been Waiting For

As an affiliate, you're already familiar with the potential of debt settlement offers. If you're running Pay Per Call (PPC) campaigns for debt settlement, you know the drill: higher payouts per call, but limited by call volume, call center availability, and even the unpredictability of call durations. But what if there was a way to scale without the stress of call management?

Introducing CPL for Debt Settlement: More Volume, More Consistency

You’ve been asking us to expand our model to CPL - and so we did! With the introduction of Cost Per Lead (CPL) for our debt settlement offers, we’re giving you a whole new way to capitalize on the growing demand for debt relief — without the limitations of Pay Per Call. Here’s why it’s the perfect opportunity to diversify and grow your affiliate business.

The Pain Points of Pay Per Call

Yes, nothing is perfect - neither is the Pay Per Call model. Even though running Pay Per Call campaigns in debt settlement is great, there are always challenges that come with it. Here’s a quick rundown:

Call Center Limitations: Call centers are great but can only handle so many calls, especially if there’s a surge in interest. So, the line could be busy, which means the call will be dropped
Call Duration Thresholds: Some calls just don’t last long enough to qualify, meaning you lose out on potential earnings.
Call Handling Issues: Some affiliates have reported issues with calls, such as agents handling calls improperly, whereas this is not an issue with leads.
No Visibility About Call Quality and Customer Debt: With Pay Per Call, there's no insight into the quality of the call or the customer's debt amount until after the call.
Flat Payout for All Calls: Whether the call is a high-value lead or a low-quality one, you receive the same payout. There's no flexibility to optimize your ad targeting or ad pixel based on customer debt levels.

These are just a few hurdles that our affiliates shared with us. They often limit how much you can scale your campaigns — and there’s only so much you can do to control that.

The CPL Solution: Stability and Scalability

We did the math and realised that switching to CPL for debt settlement indeed opens up a whole new world of opportunity. Here’s why:

Fairer Payouts – With CPL, you know exactly how much each lead is worth. No more guessing games or worrying about call-center availability.
Unlimited Volume – You can run your campaigns 24/7 without worrying about whether or not you’re hitting call limits or availability windows.
Faster Conversions – CPL is more predictable. Every valid lead you send counts, meaning faster paydays and fewer unknowns.

How CPL Fits With Your Existing Strategy

Here’s the best part: CPL isn’t replacing Pay Per Call — it’s expanding your options. With this new offer, you can monetize both calls and leads in one seamless flow.
We’re integrating Pay Per Call (PPC) buyers into the offer, so each lead will have the option to either call or fill out a form. This gives you the flexibility to work with both types of traffic and ensures that you’re never leaving money on the table.

CPL for volume – You can scale your efforts by running ads 24/7, making sure every lead you generate counts towards your earnings.
Pay Per Call for high-value leads – Continue running high-value calls that are guaranteed to pay out at premium rates.
Both in one – The new offer allows you to leverage both CPL and PPC models simultaneously, giving you the best of both worlds: consistent, scalable lead flow combined with premium call payouts.

And if you’re still focused on Pay Per Call, don’t worry — those offers will remain available. This new offer is all about adding more revenue opportunities without sacrificing your existing setup.

Why Marketcall’s CPL Is Different

With over two years of experience running Pay Per Call campaigns in the debt settlement vertical, Marketcall has an in-depth understanding of the industry’s needs. We’ve used this data to refine and optimize our CPL debt settlement offers, ensuring they meet the same high standards for conversion and quality that our Pay Per Call affiliates have come to expect.

Here’s why our CPL offer is the ideal solution for scaling:

Diversified Traffic Sources – Unlike Pay Per Call, which is limited to calls, CPL can accept traffic not only from social media but also from display ads, native ads, email, and more. This opens up a wide variety of traffic sources for you to work with.
Real-Time Debt Amount Validation – When a person enters their details, we automatically check their debt with the credit bureau. This allows you to immediately assess the quality of your traffic based on debt levels, giving you the insights you need to scale quickly.
Dynamic Payout Based on Debt Amount – Unlike flat-rate Pay Per Call offers, our CPL offer allows for dynamic payouts based on the debt amount, providing you with better opportunities to optimize your ad targeting and ad pixels for higher-value leads.

Even more, with our new offer you’ll get:

Real-time stats and feedback – Track your CPL campaign performance and optimize for maximum conversions.
Weekly reports – We’ll help you optimize your traffic and keep your leads flowing.
A dedicated account manager – Personalized support to help you make the most of our new CPL model.

Time to Test the Waters

Now that you’re armed with all the info, why not test CPL alongside your Pay Per Call campaigns? We’ve already announced our new CPL Debt Settlement offer last week! Check out all the details and sign up here.
Plus, we’ve published a video about this offer and its advantages on our YouTube channel. It can help those who need some knowledge base on how to run this offer, including tech stuff: watch here.
Let’s grow together — get started now!