Pest Control & Google Ads Pay Per Call Guide 2025

Hey Affiliates!
We’re excited to share our new case study and guide on Pest Control offers — one of the top-performing niches in home services. With easy campaign approval, high conversion rates, and strong seasonal demand, this vertical is perfect for both beginners and experienced affiliates.
Let’s dive into how to crush it with Google Call-Only Ads and maximize your ROI this summer.

What is Pest Control & How Seasonality Affects Performance

Pest control services help homeowners and renters deal with infestations ranging from ants to mice. The demand for these services spikes during the summer months — especially May through September — making it the perfect time to ramp up your campaigns.

Summer: Peak season, high demand, bigger ad budgets.
Spring & Fall: Moderate traffic, limited caps for proven affiliates.
Winter: Campaigns usually paused due to low demand.

Pro Tip: Start building and testing your ads before summer to optimize in time for peak season.

Some popular pests in this niche here are ants, spiders, cockroaches, house crickets, mice, rats, earwigs, silverfish, clothes moths, centipedes and millipedes. Even more here - in our pest control offer bundle we have an offer on wildlife removal where accepted pests are those like bats, squirrels, raccoons, opossums, skunks, birds, snakes and moles.
And yes, in terms of ads it’s important to create a set of ads for each pest group - we’ll get back to it later and show some examples.

Offer Details

GEO: Nationwide (USA)
Working Hours: 8:00 AM – 7:00 PM EST, Monday to Saturday
Payouts: Dynamic — $20 to $80 per qualified call
Qualified Call Duration: 90 to 125 seconds

Check our internal bid map to see payout breakdowns by ZIP code and region.

Keyword ideas & Structure

The pest control positive keywords we created fall into 5 main logical groups, each reflecting a different user intent or service need. Here's the breakdown:

1. Pest Type + Service
These keywords target specific infestations and are highly actionable.
Examples: ant exterminator, cockroach removal, termite treatment, mice pest control, silverfish exterminator, bed bug inspection

2. General Services (Non-Specific to Pest)
These attract users looking for general help with pest issues.
Examples: pest control near me, exterminator services, pest removal service, home pest inspection, same day pest control

3. Emergency & High-Intent Situations
Keywords that imply urgency or immediate service needs.
Examples: emergency pest control, same day exterminator, urgent bug removal, pest control 24/7

4. Safety, Eco, and Preference-Based Terms
Users looking for non-toxic or specialized services.
Examples: pet safe pest control, eco-friendly pest treatment, organic ant control, family safe exterminator

5. Problem-Specific or DIY-Adjacent but Still Intentful
These are long-tail or conversational searches often made by users actively seeking help.
Examples: tiny black ants in kitchen, pest in walls removal, how to get rid of roaches fast, bug infestation help

Negative keywords ideas would be all kinds of animals (cat, dog, duck, snake, bear, etc.), brand names of pest companies (Terminix, Orkin, Ehrich, Rentokil, etc.) and keywords related to customer service.
Check the full lists of positive and negative keywords here.

Ad Strategy Tips

Test multiple headlines to find top performers

Use visuals where allowed

Add sitelinks, callouts, and structured snippets

Create separate ad groups for each pest type (like in the example below)

Some more ad examples down below.

From what we see, the CPC ranges from $2 to $20 depending on:

Keyword competition
GEO targeting
Ad and landing page relevance

Advice and Insights from our top affiliates

Call Volume Potential: Well-optimized campaigns can generate 150–200+ billable calls per day, depending on budget and geographic targeting.
Ad Strategy: Many affiliates begin with call-only ads due to their simplicity. For greater scale and control, transitioning to landing page traffic is often more effective.
Conversion Rate Goal: A target conversion rate of 25% or higher is a strong benchmark for this vertical.
Search Term Monitoring: Regularly reviewing and excluding underperforming or irrelevant search terms helps maintain campaign efficiency and reduce wasted ad spend.
Payout Frequency: Affiliates aiming for rapid reinvestment and higher traffic turnover often utilize daily payout options to keep capital in motion.

We also don’t recommend using Google Call-Only Ads since the CPC is very high and you will be getting lower impressions than in regular campaigns.
And note that landing page is required to verify the business and ads approval. Here’s a real example of a landing page created for a pest offer campaign.

Why Choose Marketcall?

In Marketcall we provide you with best pest control offers and our Affiliate Managers’ Team will do everything to support you along your way to success. Here’s why you should work with us:

Trusted Pay Per Call Affiliate Network
Exclusive & proven home service offers
Top-tier payouts and fast payment terms
Personal affiliate support and strategy coaching

Ready to start? Please sign up at marketcall.com. Got questions? Join our Telegram community, reach out to your Marketcall personal manager, or drop us a line at alex@marketcall.com or konarev@marketcall.com. Let’s make this pest season your most profitable one yet!